Do you know about Foodstagramming?
It’s when customers take pictures of what they are eating
and post it on their social media sites. Foodstagramming is really popular
right now! People use sites like Instagramming, TwitPics and Facebook to post
their images. It may be annoying for those of us whose friends are constantly
sharing more of their life then we need to know, but it sure can benefit your
business.
Some restaurants have actually chosen to ban the practice
calling it distracting and impolite. Bad idea! I say encourage it! Every time
someone mentions your business or shares a photo on a social media site your
brand is being promoted with no cost to you. Social media is the new word of
mouth marketing and word travels fast. People rely on the opinions of their
friends, family and co-workers. Aren’t you more likely to go to a place for the
first time after someone you trust recommends it? Your customers are just like
you.
You may have hesitations about Foodstagramming because of
the stress it puts on your business to always put out the very best dishes and
provide great service. But isn’t that your goal in the first place? The
feedback you receive from social networks will keep you and your staff on their
toes and in the long run result in a better dining experience and more
customers.
