Foodstagramming

Do you know about Foodstagramming?

It’s when customers take pictures of what they are eating and post it on their social media sites. Foodstagramming is really popular right now! People use sites like Instagramming, TwitPics and Facebook to post their images. It may be annoying for those of us whose friends are constantly sharing more of their life then we need to know, but it sure can benefit your business.

Some restaurants have actually chosen to ban the practice calling it distracting and impolite. Bad idea! I say encourage it! Every time someone mentions your business or shares a photo on a social media site your brand is being promoted with no cost to you. Social media is the new word of mouth marketing and word travels fast. People rely on the opinions of their friends, family and co-workers. Aren’t you more likely to go to a place for the first time after someone you trust recommends it? Your customers are just like you.

You may have hesitations about Foodstagramming because of the stress it puts on your business to always put out the very best dishes and provide great service. But isn’t that your goal in the first place? The feedback you receive from social networks will keep you and your staff on their toes and in the long run result in a better dining experience and more customers.